The business community is responding, and is aware of opportunities while acting to avoid risks.

The following list identifies key drivers in the development of new and innovative products or systems that use energy.

1. Innovation/new products

• lighting, BMS, variable speed drives
• inverter based refrigeration compressors.

2. Leadership

• green buildings e.g. 60L green building, SzenCorp Albert Rd, Melbourne City Council CH2
• carbon neutral trend e.g. News Ltd, NAB, Virgin Airlines
• supply chain arrangements emerging.

3. Customer demand

• commercial building starting to grow
• residential building – consumer awareness is starting to translate into demand for new energy efficient technology.

4. Carbon trading

• market revaluation to incorporate price on carbon, insurance, infrastructure
• various schemes commenced internationally/locally